This is for the men and women are committed to staying strong and youthful until the day they drop.

Because that’s what I’m committed to as well.

I’m Adam and I’ve been working as a trainer since 2011 and coaching online since 2016.

During that time I’ve learned what works and what doesn’t when it comes to fat loss, anti aging and functional fitness.

And I’ll be sharing it all with you here.

But you won’t just find information.

After all, the internet is already way too full of diets, workout plans, and “hacks” to help you get “optimized”.

It’s gotten way too confusing.

Instead, we’ll distill that overwhelming volume of information down into something you can…you know, actually do.

My content is aimed squarely at those looking for the intersection between living long, performing at a high level and wanting to look pretty damn awesome while doing so.

I also write and coach mostly for people over the age of 40.

We aren’t young, but we sure as hell aren’t old yet either.

I’m a guy in that age range myself, and, just like you, I do not want to grow old like an asshole. I want to look as lean, defined, and athletic as possible without having to say no to the foods I love.

Unlike most coaches, I’m not one of those high school stud athletes who got in shape young and stayed that way.

Far from it.

I’m a (reformed) alcoholic, ex-skinny bastard, and all around ne’er do well who drank himself through two kidney failures and regularly passed out drunk in stairwells, alleyways, and on one particularly memorable occasion under a tour bus in a House Of Blues parking lot.

I have been to rock bottom and crawled my way back up.

During the nineties and early 2000s, I toured the world playing in a punk rock band. 

I had the time of my life, but all those years on the road left me with a soft body, a weak mind, and a serious drinking problem.

My testosterone levels were in the toilet, and I felt like I was living life at only a fraction of my potential.

My twenties

It wasn’t until I got into my mid-thirties that I finally decided to step up, kick the booze, and get serious about becoming physically and mentally strong.

And in less than 12 months, I went from piss weak and puny to muscular and defined.

From being unable to do ten good push-ups to banging out sets of weighted pull-ups and deadlifting over 400 lbs.


My confidence soared, and I started taking charge in every other area of my life. 

Then out of my desire to help others do the same, I began coaching others who wanted to step up and live as the best version of themselves.

Getting strong changed everything for the better, and I know it’ll do the same for you.

Stay Hungry,


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